7-Eleven’s Free Slurpee Day 2025: A Cool Celebration with Exciting Updates

Every year, July 11 marks a special occasion for 7-Eleven fans across the United States and Canada: Free Slurpee Day, also known as 7-Eleven Day, coinciding with the convenience store chain’s birthday. In 2025, 7-Eleven celebrated its 98th anniversary with a vibrant lineup of freebies, unique promotions, and new ways to enjoy its iconic frozen beverage. From innovative “tongue-toos” to extended free Slurpee offers, this year’s celebration brought a refreshing twist to the tradition. Here’s everything you need to know about Free Slurpee Day 2025 and why it continues to be a fan-favorite event.

A Tradition Rooted in History

The Slurpee, a beloved frozen drink, traces its origins to the late 1950s when Omar Knedlik, a Dairy Queen franchisee in Kansas, accidentally created a slushy soda by placing bottles in a freezer after his soda fountain broke down. This happy accident led to the invention of the ICEE, which 7-Eleven licensed in 1965 and rebranded as the Slurpee—a name inspired by the sound made when sipping the icy treat through a straw. Since 2002, 7-Eleven has celebrated its birthday on July 11 (7/11) by offering free small Slurpees to customers, a tradition that has grown into a cultural phenomenon, with over 470,000 Slurpees sold daily and 7 billion sold since the drink’s inception.

Free Slurpee Day 2025: The Main Event

On July 11, 2025, 7-Eleven, along with its Speedway and Stripes stores, continued its annual tradition by offering every customer a free small Slurpee at participating locations nationwide. No purchase was necessary, and the offer was available from 11 a.m. to 7 p.m., while supplies lasted. Customers could choose from a variety of flavors, including classics like Cherry and Blue Raspberry, as well as the limited-time MTN DEW Infinite Swirl, a pineapple-berry blend available as both a Slurpee and a Big Gulp. This year’s event was marked by special edition cups designed in collaboration with Children’s Miracle Network Hospitals, adding a charitable element to the celebration.

For loyalty program members, the rewards were even sweeter. Those who scanned their 7Rewards or Speedy Rewards app, card, or phone number at checkout on July 11 received a coupon for an additional free small Slurpee, redeemable any time between July 12 and July 31, 2025. This two-for-one deal ensured that Slurpee fans could enjoy the frozen treat twice in the month of July.

A New Twist: Slurpee-Activated Tongue-Toos

One of the most exciting updates for 2025 was the introduction of “tongue-toos,” a first-of-its-kind temporary tongue tattoo exclusive to 7Rewards and Speedy Rewards members. Available at select 7-Eleven and Speedway locations in cities like Chicago, Dallas-Ft. Worth, Los Angeles, and New York, these tattoos feature the iconic Slurpee “S” logo in blue, green, red, or purple. When applied to the tongue after sipping a Slurpee, the cold temperature and colorful syrup activate the tattoo, creating a nostalgic nod to the vibrant tongue stains left by the drink. 7-Eleven’s executive vice president and chief marketing officer, Marissa Jarratt, described the tongue-toos as a “cool” way to celebrate the Slurpee’s legacy, enhancing the fun for fans.

Beyond July: Free Slurpees Every Friday in February

In a surprising extension of its generosity, 7-Eleven announced that it would offer free small Slurpees every Friday in February 2025 (February 7, 14, 21, and 28) at participating 7-Eleven, Speedway, and Stripes stores. This promotion, which began as a one-day offer on January 31, 2025, to combat the “January slump,” was extended due to overwhelming customer enthusiasm. Dennis Phelps, 7-Eleven’s Senior Vice President of Merchandising, noted that the free Slurpees were intended to lift customers’ spirits during the colder months, when 41% of Americans report a dip in mood. The February offer, limited to one free small Slurpee per customer per Friday while supplies last, made 7-Eleven a go-to spot for a winter pick-me-up.

Additional Promotions and Goodies

Free Slurpee Day 2025 came with a host of extra deals and limited-edition treats. Customers using the 7NOW Delivery app on July 11 could enjoy $7.11 off purchases of $20 or more by entering the promo code 711DAY. Additionally, 7-Eleven offered a chance to win $5,000 daily through an in-app game available in the 7-Eleven and Speedway apps, running through January 6, 2026. Snack lovers could also indulge in limited-edition treats like Hostess Twinkies with Cherry Slurpee-flavored filling and Drumstick Slurpee Blue Raspberry Vanilla Cones, available while supplies lasted. For those looking to show their Slurpee pride, 7-Eleven’s online 7Collection store featured a Birthday Collection with T-shirts, Slurpee costumes, and a $35 party kit complete with themed candles, plates, and balloons.

A Flavor for Every Taste

With over 300 Slurpee flavors available across 19 countries, 7-Eleven continues to innovate with its offerings. In 2025, fans could choose from traditional favorites like Coca-Cola, Pina Colada, and Vernors Ginger Ale, as well as bold new flavors like Peace Tea Caddy Shack (a tea and lemonade blend) and pop culture-inspired options like Kryptonite Ice and Darth Dew. The sheer variety ensures there’s a Slurpee for every palate, from sweet and sour to exotic. Winnipeg, Manitoba, known as the Slurpee Capital of the World for 20 years, sees an impressive 188,883 Slurpees sold monthly, underscoring the drink’s global popularity.

How to Join the Fun

Participating in Free Slurpee Day is simple: visit a 7-Eleven, Speedway, or Stripes store on July 11 between 11 a.m. and 7 p.m. to claim your free small Slurpee. No app or coupon is required for the in-store offer, though joining the 7Rewards or Speedy Rewards program unlocks additional perks like the second free Slurpee coupon and access to tongue-toos at select locations. For the February promotion, customers can visit participating stores every Friday to grab their free small Slurpee, with no purchase necessary. To find a participating location, check 7-Eleven’s store locator online.

A Cool Way to Celebrate

Free Slurpee Day 2025 was more than just a giveaway—it was a celebration of 7-Eleven’s 98-year legacy and the Slurpee’s status as a pop culture icon. From the innovative tongue-toos to the extended February freebies, 7-Eleven pulled out all the stops to make this year’s event memorable. Whether you’re a fan of classic Cherry or eager to try the MTN DEW Infinite Swirl, Slurpee Day offers a refreshing way to beat the heat and embrace the fun. So, mark your calendar for next year’s celebration and join the millions who sip, slurp, and smile with 7-Eleven.